Students are adviced to regard each topic of the syllabus as three to five page essay twentyfive examinable facts including concepts and descriptions, illustrative or exemplar. Here you discover subtle elements of ibps po exam syllabus however before it must check the points of interest of ibps po exam pattern and get the connection of download syllabus pdf of ibps po exam ibps po cwe is an objective sort online. The program will focus on fundamental retail topics and provides students with the ability to choose electives based on broad interests or specific areas such as buying, operations, or management. Mba course syllabus retail marketing subject sikkim. To provide an academic underpinning to the above through the application of retailing theory and research. Syllabus of master of business administration mba retail management is designed as per the latest needs of industry and revised accordingly to keep it updated.
Here are the files provided, you can just download the pdf files by the links available by clicking on it. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and. The basis for grade determination and the date of final the examination cannot be changed. It04 retail operations 2017 2 ii aims of syllabus the syllabus aims to. Tips for success in this class preparing for case discussion. Features realworld examples that show concepts in action and how marketers address todays marketing challenges. The project is a marketing proposal for a new, or an existing product or service, to be marketed in a new country. Syllabus phone office hours course description and objectives. People often define marketing as advertising a highly visible activity by which organizations try to persuade consumers to buy products and services.
Upon completion of this course, students are expected to be able to. In this web design course, students will use a variety of design software to organize, create, publish, and manage a web. Ugc net management syllabus pdf, download here source. You will need to have adobe acrobat reader to open the pdf. Direct selling refers to selling products directly to the consumer in a non retail environment. Consumer behavior syllabus mkt 311 consumer behavior 3 prerequisites. Obtain a broad understanding of fashion and strategies for decision making in order to provide a framework into which more detailed fashion merchandising segments of learning can be placed through subsequent studies. This course will cover basic marketing and statistical concepts and provide an introduction to different online marketing tools like email marketing, seosem and social media analytics. We are providing the complete guide on cbse class 10 marketing and sales syllabus.
Are you looking for cbse class 10 marketing and sales syllabus. The most important readings and the complete list of cases are contained in the course bulkpack. Demonstrate an understanding of the growing importance of marketing channels both traditional and electronic in the larger content of overall marketing objectives. Retail marketing plan pdf the executive summary page of the womens shoe store sample marketing plan. The seminar is open to phd students in quantitative marketing.
Retail is the sale of goods and services from businesses to an end user called a customer. Mba service marketing notes pdf download mba 4th sem. Syllabus s3 mkt 3401 principles of marketing nature and purpose of the course course outcomes. The retail marketing mix and the retail product the set of controllable tactical marketing tools that the firm blends to produce the response it wants in the. Bba 3201, principles of marketing 1 course description introduction to the functions of marketing, building on the influence of social, economic, ethical, legal, and technological forces on marketing activities, and marketing in a socially responsible way around the globe. All you know that digital marketing is booming these days. What is meant by the buzzword relationship marketing. Mba retail management syllabus, course structure and.
Distinguish between a marketing orientation and other management orientations. Introduce students to the retail business environment 2. This is a webbased textbook focusing on the theoretical underpinnings of social media management and marketing. Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. So appearing candidates can download ugc net management new syllabus pdf. First, given the strategic focus of this course, less attention will be given to the tacticallevel activities of the marketing department in implementing marketing decisions using the 4ps. Welcome to our personal branding and social media marketing syllabus. Retail management syllabus atlantic international university. Analyze the importance of ethics and its impact on marketing channels. Retail channel marketing course syllabus, spring 2006. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change.
Introduction this core course of the digital marketing specialization at stern addresses a fundamental business question. Sequence of focus lessons understand primary and secondary data sources understand the concept of differential research. Mba course syllabus check out mba retail marketing correspondence subject at sikkim manipal university distance education smude, includes online course materials. Ugc net management syllabus 2019 download detailed. Accordingly, mktg 310 is appropriate for both prospective users of research results and prospective marketing researchers. If do buy a supplementary book, i would strongly urge you to find a college textbook, not something from the popular press. Here is the syllabus for all courses offered by the university. Preparation guidelines are available in the course packet and on the course webpage.
Marketing analytics as an enabler of marketing strategy session 2. Syllabus digital marketing participation in practical classes practical course work jovica stankovic, phd, assistant professor, ivana markovic, assistant jelena z. Download coal india ltd management trainee syllabus 2020 pdf for management trainee here. In addition, lecture notes and handouts will be made. Professor bentley teaches marketing information and analysis mkt 460 and digital marketing mkt 372, mkt 382 at mccombs. It is not a contract, and is subject to change as necessary. Do you want to create your own personal place on the internet to start an online business or personal social site. Retail marketing syllabus fall 2005 rutgers university. Lesson 1 an overview of retailing pondicherry university. To describe and analyse the way retailing works, specifically the key activities and relationships. We provided the cil management trainee syllabus on this page. Miller center for retailing education and research page 2 objectives understand the important role of international marketing and brand management in multinational retail enterprises mnres understand the differences in macromarket environment such as culture, politics, and economy between u.
Mba marketing management this course introduces basic concepts of the marketing process from the perspective of the marketing manager and provides a framework for the analysis of marketing management problems. Course content is delivered on the web and includes this course syllabus, core course information and announcements and structured student activities. In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Syllabus mba marketing two years full time programme mjpru. A key focus is to develop the planning and analytical skills necessary to manage marketing plans and strategy. The objectives of this course are to acquire the key concepts about marketing, the way a company manages its relationship with consumers and.
To compete in todays global business environment, firms must understand how to manage their relationships with distributors effectively. Sample marketing management syllabus elon university. Ibps syllabus 2020 pdf download new exam pattern prelims. Understand the various methodological approaches that can be used to study social. Cil management trainee syllabus 2020 coal india ltd mt. Mickey goodman, adjunct professor course description. This course is designed to provide students with a broad background on the nature and scope of marketing concepts used in business. Student learning outcomeslearning objectives major course objectives. Virtually every major consumer brand is sold through a variety of retail channels. He is a specialist who maintains contact with the consumer and the producer. It provides guidelines which must be followed by all retailers irrespective of their size, channel design, and medium of. Reinforcing findability through search engine marketing sem is an effective tactic to achieve your marketing objectives. Chair for marketing and market research phd seminar.
Analyze how social media has impacted marketing activities. Written test for the post of coal india limited will be conducted by the officials on 27th28th february 2020. Nabard asst manager syllabus 2020 pdf grade a exam pattern. A retail marketing environment consists of the external actors and forces that affect the retailers ability to develop and maintain successful transactions and relationships with its target customers. If you would like to add materials to this list, send an email message to the. Mkt 310 a comprehensive study of behavioral models and concepts designed to help understand, evaluate, and predict consumer behavior. Apply multiple communication perspectives to make sense of social media adoption and use. Thomas aquinas college michael murphy, dean course description. In the course we will use the classic textbook by nagle, and zalehogan, a variety of readings, and cases. Here we are going to provide the syllabus for all departments of all courses. Be able to apply marketing principles in the marketoriented workplace.
Bba 3201 principles of marketing syllabus bba 3201. Digital marketing full course syllabus december 23, 2018. Digital marketing full course syllabus pdf attached. Introduction to the marketing mix functions and process. Tests will be taken oncampus in the testing centers. The services marketing syllabi listed below have been saved in pdf format. Fashion marketing is designed to provide students with knowledge of the various business functions in the fashion industry. Instead, sales occur at home, work, online, or other nonstore locations. Candidates who like to prepare for the national bank for agriculture and rural development exam can get the nabard assistant manager syllabus and test pattern here. The course builds on the core marketing and strategy classes. Fashion marketing contemporary issues by tony hines, inside the fashion business by kitty g dickerson, consumer behavior in fashion by michael r solomon, fashion from concept to consumer by gini stephens frings, retail fashion promotion and advertising by mary frances drake, fashion merchandising and marketing by marian h. Students in fashion marketing will gain a working knowledge of promotion, textiles, merchandising, mathematics, selling, visual merchandising, and career opportunities.
Mark 303 strategic marketing management victoria university. Marketing in real life mirl 2 mirl per semester 10%. Deepens a students knowledge about consumer psychology and applies the knowledge from the perspective of a marketing manager. Students will prepare a marketing plan for an entrepreneurial organization of their choice, possibly for a new venture they are considering. Though producers may sell directly to consumers, such method of distributing. Digital marketing syllabus deccansoftsoftwareservices. Certificate course in retail management is a certificate level retail management course. Digital marketing course syllabus 2020 india advanced. The course will be very hands on in nature, where students will be expected to work with marketing datasets based on instructions in lectures and class discussions. Upon the successful completion of this course, students should be able to. How can a retail information system ris be built and managed.
She has taught retailing at every level in further and higher. Appreciate that marketing can be studied from the perspective of a range of stakeholders. Nabard asst manager syllabus 2020 pdf available here. Syllabus entrepreneurial marketing sloan school of. Once the course begins, the syllabus may not be changed in a substantial manner. Mktg956 digital marketing strategy course syllabus prof. Digital marketing and communications analyticsh tp s.
Students will be asked form a group for this project. Marketing 454, businessto business marketing, 3 credit hours department of management, marketing, and international business note. You should know key sources for researching the cultural, economic, ethical, and political environments and anticipate the influence each will have on marketing strategies and decisionmaking. It is a process through which goods are transported to final consumers. You can add any other comments, notes, or thoughts you have about the course structure, course policies or anything else. Mktg 4303 retail and service marketing spring 2019 instructor name. However, if you are learning about personal selling and sales management for the first time, these notes and exercises will not provide you with the required depth that a textbook and inclass experience can provide. Taylor bentley is an assistant professor of marketing at the mccombs school of business at the university of texas at austin.
Check here detailed ugc net management syllabus national testing agency is going to conduct ugc net management exam in the month of july 2019. Practical internet marketing syllabus depaul university. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. However, marketing is much more than advertising and even the most skillful marketing cannot make consumers buy things that they dont want. Retail channel marketing course syllabus, spring 2006 instructor. Btech, bba, mba, mca and degree students are opting for digital marketing training course. Mktg 310 addresses the use of marketing research as an aid to making marketing decisions. Marketing news and marketing management, published by the american marketing association, are journals that you can access using the librarys database. Each student will post a power point for the class to examine, and seek their approval to proceed. Simply create a short plan of how you will apply the techniques at home or at work. The store is where the brand and consumershopper meet and the purchase decision is made.
To develop knowledge of contemporary retail management issues at the strategic level. It covers the range of digital marketing principles, strategies and techniques, for which apprentices are required to demonstrate their knowledge and. Management paper paper ii consists of 100 objective type questions of 2 marks each. Syllabus pb i fall 2018 uzh department of business administration. Bm2505bm215 marketing channels course description and scope. However, if you use the librarys electronic database then the provided citation should be accurate. The exams are designed to tap a students understanding of basic marketing terminology and concepts.
Ibps syllabus for po exam 2020 pdf download details below. Save this in a digital format word document, adobe pdf, apple pages, etc. Syllabus for bus803 relationship marketing, business administration, masterdlevel, 3,3 credit points 5 ectscredits approved by the board of the department of business administration, school of economics and management, june 2, 2005, changed by academic director of studies on delegation from the board of directors at the. The course aims to train students to identify problems in retail management and come up with solutions apply their managerial skills. Develop basic functional skills and knowledge in a variety of retail store scenarios. Understand and appreciate the nature and scope of marketing and its role in industry and society.
Mktg 102a introduction to marketing the school of business st. Increase consumer traffic and loyalty to angel street thrift shop and to the stores website. Module teaching unit number of classes lectures i 3 ii 3 iii 3 iv 3 v 3 vi 3 vii 3 viii 3 ix 3 x 3 xi 3 xii 3 xiii 3. Feb 03, 2011 what do you mean by retail environment. Overview the course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and provides a detailed understanding of all digital channels and platforms. Write a short report word document, adobe pdf, etc.
Mar 4232 retail management syllabus spring 2014 term. Allowing you to gain experience in analyzing the marketing environment and marketing related decisions for a firm entering nondomestic markets. Outcomesspecific course objectives sections of this syllabus. The applicants of coal india management trainee recruitment can get the cil mt syllabus along with the exam pattern here. Marketing strategy marketing 807 2016 daytime mba spring. How should information be gathered and processed to take advantage of todays database and ecommerce technologies. Many graduates on post graduates are learning digital marketing. Marketing and sales class 10 syllabus download cbse. Digital marketing is often referred to as online marketing, internet marketing or web marketing. Cil syllabus 2020 pdf coal india ltd managementtrainee.
Syllabus click here the syllabus page shows a tableoriented view of the course schedule, and the basics of course grading. Marketing, retail management, advertising and promotions, sales, product management, entrepreneurship, channels of distribution, sports marketing, and. What tools from marketing research enable retailers to stay competitive. What is direct selling, and is it a good home business option. Search engine marketing with adwords sem optimizing visibility in search engine results is an essential part of digital marketing.
Module teaching unit number of classes lectures i 3 ii 3. Course syllabus 2 2691spring 2015 course materials and approach. Identify various social media platforms and their strategic benefits. The course examines digital marketing strategy, implementation and executional considerations for btob and btoc brands and provides a detailed understanding of all digital channels and platforms. Syllabus digital marketing catalogue number isse 2018. The final version of the pitch presentation presentation as. Mba retail management syllabus, course structure and program. The main objective of this course is to equip students with the key concepts and methods of marketing research, and allow student to understand how to apply those tools to solve reallife business problems. Marketing students must not only acquire a knowledge of the fundamental principles of sound marketing practice, but also realize the implications of having to integrate and apply those principles in a highly complex, dynamic and competitive environment. Madras university courses and syllabus 2020 download here. This syllabus is provided to you as a guide for the class content and expectations this semester. Understand the classification and role of the major participants in the marketing channels. Marketing syllabus for all marketing classes level 1 marketing essentials level 2 marketing applications level 3 marketing management students in each of the above classes will be expected to purchase, and bring to class, two spiral.
1058 808 1290 943 1166 363 1006 949 923 38 481 978 738 123 639 995 441 651 727 711 1565 1108 656 1275 4 966 576 415 438 1216 23